What started out as a simple wardrobe cull quickly escalated into something much bigger!
HOT DAMN MUMA is a collaboration project between Joey Rainbow and some pretty fucking radical vintage lovin' mumas!
THIS IS ALICE - MUMA + STYLIST - @ALICEROBERTS____
10% OF ALL SALES GOES TO THE BABES PROJECT
An epic initiative which works providing every woman the support, knowledge and understanding they need to thrive in motherhood. Empowering new mamas to face the fears, tears and challenges, through pregnancy and the first crucial year of baby’s life.