Fashion is a tool for self expression and Joey wholeheartedly believes in sustainable clothing with a BIG steeze factor for all the little humans. Being a kid is a business of fun, a multicoloured adventure and we want to see our kiddies grow with the confidence to be bold and get groovy in their own unique way.
Driven by a love for vintage, we at Joey Rainbow wish to promote sustainable living through pre-loved fashion. The brand aims to dress little adventurers in vibrant, sustainable clothing, sourced globally with a focus on unique, recycled materials.
With a vibrant online presence and participation in local markets, Joey Rainbow encourages fun, eco-conscious fashion for kids, including beloved locally sourced vintage towel shorts and bikinis, perfect for all radical minis.